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Area Attractions

Come for the Rally, stay for the beauty of the Black Hills.

Itineraries and Attractions

Custer

Custer

Ride the 18-mile wildlife loop in Custer State Park to see antelope, elk, deer, buffalo, prairie dogs, and more. Stop by Sylvan Lake on your way down the Needles Highway for spectacular views of granite spires and picturesque forests. Tour Jewel Cave for a glimpse of striking underground wilderness of the fifth longest cave in the world. Grab lunch at any of Custer's top-tier, family-owned restaurants.

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Hot Springs

Visit the world's largest mammoth research site to see ice age fossils, relax in the natural hot springs at Evans Plunge, and explore the small town's shops, restaurants, and historic downtown. 

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Hot Springs

Spearfish

Spearfish

On your way to or from Spearfish Canyon or Devil’s Tower, take a break and walk through the shops of local artisans before grabbing a meal at any of the town’s eateries or breweries. Spearfish has something for everyone, from downtown boutiques to art galleries to ice cream shops.

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Deadwood

Staying true to its roots as a gold mining town, Deadwood transports you to the Old West with gaming halls, saloons, and casinos. Plan to meet some Old West characters and find plenty of entertainment, no matter what time you visit. 

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Deadwood

Crazy Horse

Keystone and Hill City

Keystone and Hill City are located 20 minutes apart in the heart of the Black Hills and are great places to stop on your way to Custer State Park, Mount Rushmore National Memorial, Crazy Horse Memorial, the 1880 Train, or other Black Hills attractions. Enjoy shopping, dining, entertainment, and local crafts in a beautiful place. 

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Sturgis

Sturgis is the heart of the annual Motorcycle Rally, transforming from a small town into a world-class destination every August with the best entertainment, motorcycle events, and camping. 

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Sturgis

Rapid City

Rapid City

As the second largest town in South Dakota, Rapid City has dining and entertainment options for everyone. Visit downtown for the fine dining and stay to look at the presidential statues. Drive to Dinosaur park to see the famous t-rex and ride the rest of Skyline Drive for beautiful views of the town.

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Wall

Wall is a great place to stop on your way to Rapid City, or Sturgis, or the South Dakota Badlands. The town is best known for Wall Drug, where you can get free ice water, a 5-cent cup of coffee, and browse many shops. 

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Wall

Riding Itineraries

Riding through the granite peaks and pine forests of the Black Hills during the Sturgis Motorcycle Rally is something you’ll never forget. Make the most of your Rally adventure with these rides.

Spearfish Canyon/Lead, Deadwood Ride

Mileage

40 to 50

Time

2.5 hours

Description

Spearfish Canyon is a must-see for visitors to the Sturgis Motorcycle Rally. The canyon is a premier destination in the northern hills and riders will have the opportunity to see Bridal Veil Falls, Spearfish Falls, Little Crow Peak, the former Homestake Gold Mine, Black Hills Mining Museum, and much more. If you start in Spearfish, you’ll travel 20 miles up Hwy 14 through Spearfish Canyon to Cheyenne Crossing, which is a convenient stop for refreshments and rest. Returning, consider traveling the 20 miles on Hwy 85 from Cheyenne Crossing, through Lead and Deadwood, and back to Sturgis, Rapid City, or Spearfish.

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Monuments Ride

Mileage

40 round-trip

Time

3.5 hours road time

Description

Starting in Sturgis, a ride to two monuments that capture the majesty of South Dakota - Mount Rushmore National Memorial and Crazy Horse Memorial – is a big day, but one that is a Sturgis Rally favorite. Travel from Sturgis to Rapid City and from there you’ll travel Hwy 16 to the hills’ monuments. The 140-mile round trip will have plenty of gas, food, and entertainment stops along the way.

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Vanocker Canyon/Nemo Road Ride

Mileage

40 miles, Sturgis to Rapid City

Time

1 hour-plus, one way

Description

From Sturgis, there is no more scenic route to Rapid City than through Vanocker Canyon to Nemo, and following Nemo Road into Rapid City. The 40-mile trip features some of the best Black Hills views and offers riders winding roads and gentle slopes. As with all routes during the Sturgis Motorcycle Rally, Vanocker Canyon and Nemo Road are busy and times may be longer than expected, but when you arrive at your destination in Rapid City you’ll find plenty of entertainment and eating establishments to rest and enjoy the South Dakota sunshine.

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Devils Tower, Wyoming

Mileage

90 miles, one way

Time

1.5 hours one way

Description

Sturgis to Devils Tower National Monument is a relatively short ride, but will consist of more highway miles than most Black Hills routes. Still, the 90-minute ride is well-rewarded when you near the national monument on Wyoming’s Hwy 24 and Devils Tower rises from the landscape. Truly a magnificent sight, Devils Tower is only more impressive from the base, where you can walk around the butte. Take Interstate 90 east to Wyoming Hwy 14 and follow the signage. Returning to Sturgis on Hwy 24 through Hulette will offer a wonderful look at Wyoming’s mountains and natural landscapes.

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Needles Highway Ride

Mileage

60-70 miles one way

Time

3.5 hours

Description

This is one of the most popular rides during the Sturgis Motorcycle Rally, but be prepared, as this route is full of switchbacks, tight curves and pigtails, all while climbing and descending almost 2,000 feet. While the route can be difficult with hundreds of curves, pigtails and tunnels, you’ll be rewarded with views of Mount Rushmore and by traveling through Custer State Park.

From Sturgis, take Hwy 385 to Hill City and follow signage to the Needles Highway; from Rapid City, Highway 16 will lead to Hill City and the Needles destination.

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Badlands Ride

Mileage

90 miles, one way

Time

4.5 hours, round trip, depending on stops

Description

The Badlands are one of South Dakota's natural wonders, with striking views, rugged terrain, and rich geological deposits. The 244,000-acre park is like no other place and you won't be disappointed you took the time to visit. Badlands Loop State Scenic Byway (SD 240) is a 31-mile loop through the Badlands that offers views of buttes, cliffs, and the famous multi-colored spires unique to the park.

Traveling from Rapid City on Interstate 90, take Exit 110 at Wall and follow the signs to the Pinnacles Entrance. Following SD 240, you'll pass near the town of Interior and arrive at the Ben Reifel Visitor Center.

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